Who We are
Our marketing arm, Maxwill was established in 1999. It was one of the youngest companies in Singapore to achieve the highest growth rate upon inception. The company has been riding on an impressive growth rate of 30 percent per year over the past years. Since the beginning, we had been specializing in various agricultural commodities such as sugar, rice, oil and fats. We have integrated various components of supply chain operations and provide a one-stop; “hands-free” service to companies with an interest to develop markets not only in Singapore but also both the Asian and Global region. Maxwill is a member of The Refined Sugar Association in London.
We have a team of experienced managers and committed workforce with almost two decades of hands-on marketing experiences on consumer food and beverage products.
Proven with an impressive growth rate of 30 percent over the past years, we had become one of the leaders in its field of agro commodities – mainly sugar, rice and oil produces in Asia. The company has a network of offices and operations, majority importing and exporting countries, spanning not only in Asian but also on the far regions of Africa and Middle East. This reach keeps the company’s operations close to its buyers and sellers, resulting in an unrivalled understanding of the markets dynamics.
WORLDWIDE CHANNEL PARTNER RELATIONSHIP
We have developed strong relationships with Asia’s leading supply chain partners and millers, as well as local smaller distributors and supermarkets across Asia Pacific. This allows us to renew and provide products, involving sugar, rice and oil, that are of demand and ensure successful distribution of these products, as well as stock management
REAL-TIME MARKET INFORMATION & LOGISTICS SUPPORT SERVICES
We have developed market-sensing capabilities that enable it to manage supply and demand information, craft solutions to overcome distribution challenges, and provide value-added services to ensure timely delivery of products that fulfils the customer needs.
NEW PRODUCT & MARKET DEVELOPMENT
Over the years, we have become more acute to market needs. We have evolved an informal process of identifying new market opportunities, and devised a process to craft practical solution. We work closely with our manufacturers on product improvement and packaging design for new market penetration and development. With our distribution network in Singapore, the brands working with us will achieve the best results on their product marketing.
Strategic brand &
We have a proven track record for establishing strong and reliable alliances with “like-minded quality” partners in order to ensure the quality of products, cost effectiveness, and efficient delivery services to achieve excellent standards on customer satisfaction. Over the years, we have an extensive global network that provides the economy of scale to remain competitive for new product market penetration.